OUR SUSTAINABILITY COMMITMENTS

We are on a MISSION to contribute to a more SUSTAINABLE hair and beauty industry through our commitments to RECYCLING and PACKAGING. We’re aiming to achieve the following by 2022:


IT’S TIME FOR CHANGE

We care for more than just your hair. We’re leading by example in our industry, and are committed to significantly reducing our environmental impact by 2022. We have big plans - we’re taking ACTION and making an IMPACT.


DID YOU KNOW?


Recycling

We’ve pioneered the INDUSTRY’S FIRST IRON RECYCLING SERVICE.

We’ve partnered with various e-Waste Recycling Companies across South Africa to send your old straightening irons to #HairStraightenerHeaven.

We’ll RECYCLE your old Straightening Irons, regardless of their brand or where they were purchased.


PACKAGING

Through CONTINUOUS INNOVATION of our packaging portfolio, we’re reducing our impact and maximising the lifecycle of our packaging materials.

We’ve already reduced our packaging size by -30% and implemented 100% RECYCLABLE SHIPPING BOXES.


GET INVOLVED!

Want to help us achieve our goal of saving 1.5 MILLION Irons from landfill?

RECYCLE NOW


For more info please browse our frequently asked questions.

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